My Writing Journey…
Revolution Digital
Morristown, NJ
Senior Copywriter Feb. 2014 – Jan. 2021
Freelance copywriting support Dec. 2007 - Jan. 2014
Provide copywriting support to full-service digital advertising agency. Responsible for all aspects of copy, from conception to completion, for a variety of clients and projects including social media content, websites, online video, TVC, display advertisements, eCommerce, and more. Collaborate with creative directors and producers to bring campaigns to life while ensuring brand standards are maintained. Handle revisions from clients as well as legal requirements. Contribute to brainstorming, concepting, and producing sample creative for new business pitches and RFP presentations. Clients include B2C, CPG, and consumer healthcare products.
EK Success
Clifton, NJ
Copywriter May 2011 – Sept. 2013
Developed digital, eCommerce, and print copy for all 12 brands of EK Success, a creative company that produces innovative consumer products for scrapbooking, paper crafts, jewelry making, and kids’ activities under well-known brands and licenses including Martha Stewart Crafts, American Girl Crafts, Disney, and K&Company. Responsible for providing B2B copy for use in catalogs, email blasts, and presentations, as well as for B2C vehicles including product descriptions for online retail, in-store signage, and product packaging. Managed and mentored college intern. Responsible for managing workflow and budget of copywriting freelance personnel.
InGroup, Inc.
Hackensack, NJ
Client & Creative Services Oct. 2007 – May 2011
Provided project management and copywriting support to boutique marketing/advertising/ public relations agency. Project management responsibilities included client support and follow-up, tracking progress of projects, and various other related services. Copywriting responsibilities included creating copy, proofreading, and editing various types of media including Web-based (websites, social media, and blogs), newsletters, press releases, and print advertisements. Clients included non-profit organizations, educational institutions, and commercial businesses. Company also served as public outreach sub-contractor on several federal transportation projects.
Siemens Hearing Instruments
Piscataway, NJ
Copywriter Apr. 2003 – Sept. 2007
Responsible for creating and editing copy for new and existing projects for the marketing department, as well as overseeing compliance to company style guide. Provided copy for company website, various multi-media projects, product literature, advertisements, and more. Served as project manager on a variety of projects including a monthly promotional newsletter and weekly e-newsletter.
True North, Inc.
New York, NY
Brylane
New York, NY
Freelance copywriter Feb. 1999 – June 2002
Developed copy for various types of media including digital and print ads. Clients included Disney Video, Disney Online, and ESPN.
Copywriter Jan. 2002– Apr. 2002
Responsible for all aspects of copy for women's specialty sized mail order catalog from conception to print. Transposed merchandise buyer information into consumer-friendly copy.
Popular Club Plan
Garfield, NJ
Copywriter June 1998 – Dec. 2001
Under the guidance of a copy editor, responsible for all aspects of ready-to-wear copy and marketing pieces from conception to print including transposing buyer/marketing information into working copy, proofreading, and editing. Worked closely with buyers and art directors to complete several catalogs per year, as well as, new marketing pieces to recruit customers.
Education
Felician College, Lodi NJ
Bachelor of Arts (BA), English 1992 – 1996
Magna Cum Laude
Dean's List - six semesters
Honors scholar
Kappa Gamma Pi- honor society
Excellence in English award
Who's, Who Among American Colleges-1996