Dannon Two Good
For the launch of Dannon’s Two Good yogurt, a paid social campaign was created–and performed extremely well–to target a new, unexplored audience for the brand. Developed copy specific to audience and RTBs. Website and display advertisements were also developed within the tone and look and feel of the campaign.
Agency: Revolution Digital Role: Lead Copy Associate Creative Director: Rachael Ritchie-Viturello Executive Producer: Gary Gimlefarb
Social copy: It’s here! 🎉 A great tasting snack with 3g of carbs and 12g of
protein that won’t topple your routine! 👯
Social copy: No more yogurt FOMO! 🎉 With 2g of total sugar and 3g of
carbs, Two Good Greek lowfat yogurt is a delicious keto-friendly snack option! 😋
Social copy: A snacking option that is all GOOD! 😇 Delish flavors, all with
2g of total sugar and 3g carbs.* That’s Two Good Greek lowfat yogurt! ❤️
Instagram story