Robitussin
The Robitussin campaigns included online videos along with companion social videos and display advertisements for three product groups: Base, Honey, and Naturals. In addition to writing scripts for all OLVs, developed copy for social and digital ad content, as well as new product additions to the website.
Agency: Revolution Digital Role: Lead Copy Art Director/Animator: Ryan Zorad Executive Producer: Gary Gimelfarb
Robitussin Base Products
:15 Online video - rhyming script
Social Copy: Wearing your mask properly is important to help stop the spread of germs. And for the times you do need powerful cough relief, trust Robitussin. For more tips check out our cough and cold center.
Base products display advertisement.
Robitussin Honey and Children’s Robitussin Honey
Children's Robitussin Honey :15 online video
Social copy: Relive cough, sore throat, fever and body aches with New Robitussin Honey Severe. Maximum strength relief plus real, great-tasting honey and elderberry.
Robitussin Naturals and Children’s Robitussin Naturals
Children's Robitussin Naturals :15 online video
Social Copy: Robitussin Naturals is a new way to help relieve coughs made with real honey and ivy leaf.
Naturals display advertisement.